Friday, 9 September 2016

Can you sell existing products on Kickstarter?

Joe Orecchio, a member of the CrowdCrux family, asked a question on the podcast today.

“We’re trying to revitalise existing products that we have unique access to and we were wondering if we can use crowdfunding to introduce them to the world?”

I’ll answer this question along with the strategy that I’d personally use to get their products back out there into the marketplace.

We’ll discuss some of the basic rules around running a Kickstarter campaign. More importantly, I’ll go into the strategy of launching a new product online. I have to be honest that crowdfunding isn’t always the best way to get the word out about your new product. You’re about to see whether or not Joe can use crowdfunding for his business.

Links and resources mentioned:

  • The Gadget Flow: Their product discovery platform has 5 million monthly visitors, 100,000 subscribers, and they have helped over 2500 customers with promotion thus far.
  • Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended!
  • AskSal

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